Last month, Louis Vuitton opened the largest boutique in Southeast Asia at Singapore’s luxurious ION Orchard in Orchard Road. Featuring a newly conceived curved façade, circular interiors and an array of Asia Pacific’s firsts, this 2-leveled, 850 square meter universe testifies the Malletier’s spirit to combine innovative architectural and retail concepts to reflect a tradition of savoir-faire, travel legacy and French luxury.
The façade was designed by Front Inc. of New York while the interiors by the Louis Vuitton Malletier’s architecture team. The ION Orchard store will showcase Louis Vuitton’s first curved glass façade, inspired by the ‘folds of a scarf’. It will boast a full glass façade comprising two groups of textured glass that mimic a Damier chequerboard pattern effect.
STORE TOUR
A bold statement in the heart of iconic Orchard, the Louis Vuitton Global Store – largest both in The Lion City and South-East Asia – at ION Orchard Turn is the latest architectural jewel of the Maison, where luxury and elegance meet creativity and innovation. Featuring a newly conceived curved façade, corresponding soft interiors and a host of Asia Pacific firsts, this two-leveled, 905 square-meter universe testifies the Malletier’s spirit to combine innovative architecture and retail concepts to reflect a tradition of savoir-faire, travel legacy and French luxury.
FAÇADE – The uniqueness and innovation of the new store at ION Orchard begins with Louis Vuitton’s first curved glass façade, inspired by the ‘folds of a scarf’ and designed by Front Inc of New York, echoing “curved” interiors from the Louis Vuitton architecture team in Paris. This will be one of the largest custom-made façades – comprising two groups of mold-textured glass that mimic a Damier chequerboard pattern effect. The exterior then opens to an equally new Maison interior and display concepts.
BAG BAR – Take a walk through the glass-cocooned entrance on the ground level, and you are immediately welcomed by an over nine-meter long curved Bags Bar for women, one of the first in Asia. Facing a special wall display of small leather goods is a six-meter long curved Bags Bar for Men.
LEATHER GOODS AREA – Climb up the marble circular stairway, past the golden walls, and be greeted by Louis Vuitton’s fine leather goods. Following the curved framework from the ground floor, it is complemented with deluxe wooden shelves and paneling. The architectural elegance of the interior brings emphasis to the exquisite details of Vuitton’s French leather goods.
WOMEN’S UNIVERSE & WOMEN’S SHOES - Brightly lit with rays of natural light peeping through the Damier patterned curve glass façade, the spatial organization of women’s ready-to-wear and accessories brings clear visibility at it’s most elegant. While it faces the busy streets of Orchard, its pale parquet floors topped up with plush white carpets takes you away from the hustle and bustle, and into the flawless and modern realm of Louis Vuitton.
MEN’S UNIVERSE & MEN’S ACCESSORIES – The spacious and luxurious men’s universe has an elegant backdrop showcasing the men’s products. With its warm mahogany setting and lavish leather chairs, you can spend hours indulging in this elegant arena housing the most recent offerings of the Malletier for men.
What do you think? Impressed?
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